Business, behavior and the future of travel
The Tourism
Industry
Understand the businesses, technologies, destination decisions, traveler behaviors, and emerging trends shaping how the world travels.
Featured analysis · Travel technology
The AI Trust Gap in Travel
Travelers increasingly use artificial intelligence to plan trips—but confidence in the information it provides has not necessarily kept pace.
Read the analysis →Technology & Traveler Behavior
How digital tools, platforms, and changing expectations influence travel planning and decision-making.
Generative AI’s Role in Modern Travel Planning
How travelers are using AI to research destinations, compare options, and build itineraries.
Read the analysis → Digital travelWhy Google Maps Became an Essential Travel Tool
The platform now shapes discovery, navigation, local business visibility, and traveler confidence.
Read the analysis → Booking behaviorWhy Last-Minute Travel Bookings Are Booming
Explore why more travelers are waiting longer to commit to their trips.
Read the trend →Destinations & Emerging Trends
The cultural, climatic, and economic shifts influencing where people go and what they seek.
Coolcations: Why Travelers Are Seeking Climate Escapes
Hotter summers are increasing interest in cooler destinations and off-season alternatives.
Explore the trend → Destination trendsDestination Dupes and the Search for Alternatives
Why travelers are looking beyond famous hotspots toward less expensive substitutes.
Explore the trend → Experience trendsNoctourism: Exploring the World After Dark
Nighttime experiences are changing when—and sometimes why—travelers explore.
Explore the trend →Events, Sports & Cultural Moments
How major events and popular culture generate visitor movement, media attention, and destination opportunity.
How the FIFA World Cup Will Shape U.S. Tourism
The tournament’s potential effects on host cities, visitor flows, hotels, and transportation.
Read the analysis → Destination strategyTurning Mega-Event Attention Into Long-Term Growth
What determines whether an event creates a lasting tourism benefit after crowds leave.
Read the analysis → Culture & tourismHow a Celebrity Wedding Became a Tourism Event
How cultural attention can temporarily transform places into visitor destinations.
Read the story →Airlines & Transportation
Coverage of the networks and disruptions that determine how easily travelers reach a destination.
When Airline Cancellations Reach Local Hotels
A Phoenix example of how transportation disruption can ripple through a destination economy.
Read the analysis → Transportation planningThe World Cup Transportation Challenge
Why moving visitors between airports, venues, and host cities is central to the tournament experience.
Read the analysis → Travel disruptionCuba’s Fuel Crisis and the Future of Tourism
How resource constraints can affect transportation, traveler confidence, and an entire visitor economy.
Read the analysis →Industry foundations
Who shapes and manages a destination?
Understand the differences between destination marketing organizations, convention and visitors bureaus, and tourism boards—and the roles each plays within the wider tourism system.
Read the industry guide →